We are lucky at The Chapar to work with fantastic brands from around the world. One of our favourite brands, LBM 1911, invited us to visit their hometown of Mantova, and their factory. One of the few brands to still actually make their jackets in Italy, their factory has been running in the same fashion for over a century. Based in Mantova, the town a lovesick Romeo was famously banished to in Shakespeare’s tale, the brand is a cornerstone of the town’s identity.
We were hosted by the exceptional gentleman that is Gerald Clarke, our favourite Sales Manager. He invited us out, with the insistence that he takes us out on the “perfect walk”. what does this involve? It was to be a competition between mushroom picking in the Italian alps versus a city stroll through Mantova!
We began with a trip to the lower Italian Alps for mushroom picking. We were in search of fresh Porcini for dinner. The foraging was led by Gerald, a man of unparalleled elegance; an englishman who has been living in Italy for over 35 years, he has the blend of the English tradition with Italian style. When he picks mushrooms, he dresses properly for it..
The walk in the Alps produced some magnificent Porcini, which were devoured in the evening over dinner. They provided us with the energy for the next walk, the next morning, through Mantova’s historical sites and to the LBM 1911 factory. Could this walk compete with the mushroom picking in the alps? Potentially..
The factory itself was magnificent. A testament to the traditions of Italian tailoring an proving why LBM 1911 Blazers are of such great quality and style. Every person there was an expert at their job and the place ran like clockwork.
This could be your jacket in production!
We rounded off the trip with a visit to Mantova’s theatre. A site of real historical significance and an amazing venue, the architecture was outstanding. It completely reaffirms Italy as a centre of culture and history. We were convinced onstage by Gerald to address the crowd.
So – do we have a winner? City stroll through historic Mantova, or mushroom picking in the Italian alps?
We’ll leave it as a draw…